Luna Flora is a concept brand that reimagines luxury floral design through the lens of minimalist architecture and couture fashion. I created this brand to explore how floristry could feel both refined and avant-garde—balancing sculptural beauty with an intentional, sustainability-driven approach. The brand and website blend monochrome elements with organic movement, mirroring the way Luna Flora’s imagined designs would bring structure and softness into harmony. Every detail reinforces the idea that florals can be more than décor—they can be art.
Creative Direction
Brand Design
Web Design